FY 2026–27 · Command Centre
Daily Brief
Wednesday, 1st April 2026 · Week 1 of 48
Agency Target — FY 2026–27
₹18Cr
Alistair + Tanisha · 48 weeks · ₹3.75L/week
📍 Week 1 — Building pace
0% achieved — ₹18Cr remaining
Revenue Confirmed FY27
₹0
0 deals closed this year
Gap to Target
₹18Cr
Run rate needed: ₹3.75L/week
Pipeline Weighted Est.
₹62L
of ₹12.4Cr total pipeline
AL
Alistair
₹0
0% of ₹10Cr
TN
Tanisha
₹0
0% of ₹8Cr
AL
Alistair
0 enquiries · 0 proposals
0
enquiries
0
proposals
0
won
TN
Tanisha
0 enquiries · 0 proposals
0
enquiries
0
proposals
0
won
FY26 Baseline
₹4.39Cr
110 billed deals
+311%
FY27 Target
₹18Cr
Aggressive growth year
Inherited Pipeline
162
open leads · ₹12.4Cr+
Urgent
Gone Silent
54
₹21.5L+ at risk
Above avg
FY26 Win Rate
43.5%
vs 25–35% industry
FY26 Revenue by Service
Manager Contribution — FY26 Baseline
AL
Alistair
166 enquiries · 62 closed · FY27 Target: ₹10Cr
₹0
0% of ₹10Cr
TN
Tanisha
106 enquiries · 42 closed · FY27 Target: ₹8Cr
₹0
0% of ₹8Cr
Priority Alerts
54 Gone Silent — ₹21.5L recoverable
Skincare Brand Surabhi (₹12.5L), INNOV (₹5L), SizeUpp (₹4L) — commercials sent, zero response. Start personalised outreach today.
CtrlS Branding — ₹35L, in commercials since August
Highest-value open lead. A personal note from Shrey — not Alistair — is the right call. Send today.
FY27 Target: ₹18Cr — 4× growth required
New business strategy and expanded team required. CGI/AI, Campaign, and Shoot must all scale significantly.
CGI/AI referral engine is active
HUL → Tira → Birla → Polycab → Kay Beauty. Every CGI project generates the next. Hire one operator this month.
43.5% win rate — significantly above benchmark
Protect Campaign (76% conv.) and Shoot (36% conv.) as anchor services.
Top Pipeline Opportunities — FY27
FY27 Week Pace Chart
Week 1 of 48 · Target: ₹3.75L/week
₹0 behind pace
Business Intelligence
Business Overview
FY 2025–26 full year review · Benchmarks and service line performance
FY26 Revenue
₹4.39Cr
110 confirmed deals
Peak Month Oct '25
₹65.3L
Polycab + Birla peak
Total Enquiries
290
Branding:113 · SMM:89
Avg Deal Size
₹3.99L
110 confirmed deals
Monthly Revenue — FY 2025–26
₹4.39Cr total billed
Peak: Oct '25 at ₹65.3L · Low: Dec '25 at ₹8.3L
43.5% win rate
Service Revenue Mix
Shoot/Studio
₹1.22Cr
27.8%
Campaign
₹1.21Cr
27.5%
Branding
₹1.01Cr
23.0%
SMM
₹49.3L
11.2%
CGI/AI
₹42.8L
9.7%
Web
₹3.7L
0.8%
Enquiries by Category
Branding dominates volume (113) but has only 21% conversion. Campaign has 76% — best in category.
Enquiry Outcomes FY26
✓ 110 Won
→ 105 Pipeline
✗ 80 Lost
○ 39 First Call
Win Rate by Service
Campaign: 76% · CGI/AI: 31% · Shoot: 57% · SMM: 38% · Branding: 21%
FY26 Performance Highlights
📅
Best Month
Oct '25
₹65.3L · 15 deals
📉
Worst Month
Dec '25
₹8.3L · 3 deals
🏆
Best Service
Campaign
76% conversion
⚡
Fastest Growing
CGI/AI
Referral chain active
🎯
Win Rate
43.5%
vs 25–35% industry
⚠️
Top Loss Reason
Budget Gap
17 of 80 lost
Conversion Funnel — FY 2025–26
290 enquiries → 110 billed (43.5% close rate)
Top Client Accounts
FY27 Growth Intelligence
Growth Analytics
Revenue tracking · Enquiry trends · Conversion rates · Manager performance
FY27 Revenue (from logged weeks)
Manager FY27 Contribution
Conversion Funnel FY26
Loss Reasons FY26
AI Analytics Insight
To hit ₹18Cr in FY27, Yellow needs to grow revenue by 4× from FY26. This means: scaling Campaign and CGI/AI volume, acquiring 4–5 new anchor accounts, introducing retainer revenue (currently minimal), and converting at least 20–30% of the ₹12.4Cr inherited pipeline. Monthly run rate must average ₹1.5Cr. The first 3 months are critical for establishing pace.
AL
Alistair
Business Manager · Branding, SMM, CGI/AI
FY27 Target
₹0 of ₹10Cr
—
Enquiries
—
Closed FY27
—
Win Rate
₹0
Revenue FY27
0%
of ₹10Cr
New Enquiry — Quick Save
Log an Enquiry
Full CRM record · Auto-links Client Directory · Updates all dashboards
Click to attach or drag & drop
PDF, DOCX, PPTX · Stored in browser · Max 10MB
Active Pipeline · Alistair
AI Recommendations
Alistair Intelligence
Top priority this week: CtrlS (₹35L, commercials since Aug), SV Group (₹30L, awaiting), Ocean Branding (₹13.5L, sent 27/03). Total: ₹78.5L in high-priority follow-ups.
Stalled leads to archive: Switchback ("cold"), Ride Glyde ("operations focused"), Kimirica ("on hold") — free up pipeline view and focus energy.
Win rate is 37% — requalify the 71 branding leads. Budget misalignment is the primary loss reason.
Stalled leads to archive: Switchback ("cold"), Ride Glyde ("operations focused"), Kimirica ("on hold") — free up pipeline view and focus energy.
Win rate is 37% — requalify the 71 branding leads. Budget misalignment is the primary loss reason.
TN
Tanisha
Business Manager · Shoot, Branding, SMM
FY27 Target
₹0 of ₹8Cr
—
Enquiries
—
Closed FY27
—
Win Rate
₹0
Revenue FY27
0%
of ₹8Cr
New Enquiry — Quick Save
Log an Enquiry
Full CRM record · Auto-links Client Directory · Updates all dashboards
Click to attach or drag & drop
PDF, DOCX, PPTX · Stored in browser · Max 10MB
Active Pipeline · Tanisha
AI Recommendations
Tanisha Intelligence
Top priority: Birla Estates AI (₹24L, April pickup), Coffee Branding (₹22L, awaiting), Shiseido (₹15L, global review).
Shoot pipeline is strongest: 36% conversion rate. Prioritise Krishnaconic (₹15L) and Mothercare (₹7.44L) this week.
Belgian Waffle SMM pitch (₹6L) — confirm outcome and update OS.
Shoot pipeline is strongest: 36% conversion rate. Prioritise Krishnaconic (₹15L) and Mothercare (₹7.44L) this week.
Belgian Waffle SMM pitch (₹6L) — confirm outcome and update OS.
DP
Deepa
Accounts Operations · Invoicing · Receivables · GST
Invoicing
GST Register
TDS Tracker
—
Active Invoices
—
Outstanding
—
Overdue
₹0
Collected FY27
₹0
collected
Invoice Reminders
Add Invoice / Billing Note
New Invoice / Reminder
Project Completion Reminders
Outstanding Receivables
| Client | Amount | Due | Status | Action |
|---|
AI Accounts Intelligence
Accounts Intelligence
Based on pipeline data: Shree Sampdha (₹40.5L) is in negotiation — prepare invoice template and confirm payment terms before closure. Belgian Waffle pitch outcome needs confirmation — if won, raise kickoff invoice within 48 hours. Review all March '26 closed deals for outstanding payment — ₹9.2L+ in billing may still be pending from Q4 FY26.
Central Database
Client Directory
All clients · Searchable · Linked to enquiries, projects, and accounts
Proposal Studio
Proposals — Alistair
Create, price, and send beautifully structured proposals · All saved automatically
Total Proposals
0
Won
0
Sent / Reviewing
0
Drafts
0
Proposal Intelligence
Start here: Click "+ New Proposal" to launch the 5-step proposal engine. Input a brief → AI deciphers it → cost tiers generated → team assigned → branded proposal built. Every proposal saved automatically with full version history.
Proposal History
No proposals yet. Click "+ New Proposal" to create your first.
Proposal Studio
Proposals — Tanisha
Create, price, and send beautifully structured proposals · All saved automatically
Total Proposals
0
Won
0
Sent / Reviewing
0
Drafts
0
Proposal Intelligence
Start here: Click "+ New Proposal" to launch the 5-step proposal engine. Input a brief → AI deciphers it → cost tiers generated → team assigned → branded proposal built. Every proposal saved automatically with full version history.
Proposal History
No proposals yet. Click "+ New Proposal" to create your first.
Pipeline Intelligence
All Enquiries
Full pipeline across all managers and services
Active Business
Pitch Tracker
Every live pitch · Add, edit, track, and convert · Fully persistent
Saved
Active Pitches
—
Pipeline Value
—
Won This Year
0
Avg Deal Size
—
Overdue Follow-ups
0
Pipeline by Stage
Stage Mix
ters">
FY 2026–27
Live Pipeline
Open Leads
162
Branding
50
SMM
58
CGI/AI
24
Shoot
12
Pipeline Intelligence
162 inherited leads = est. ₹12.4Cr+ pipeline. Top recoverable value: Shree Sampdha ₹40.5L (negotiation), CtrlS ₹35L (Aug stall), SV Group ₹30L, Birla Estates AI ₹24L. A 2-week activation sprint on these 4 alone = ₹1.29Cr+ potential.
| Brand | Service | Handler | Stage | Value | Status |
|---|
Reactivation
Gone Silent
Reactivation Strategy
Tier 1 CTR leads: Skincare Brand Surabhi (₹12.5L), INNOV (₹5L), SizeUpp (₹4L) — personalised email from Shrey, not BD. One question, not a pitch. Tier 2 Awaiting: 26 leads — "Is this still relevant?" with a cut-off date. Tier 3 First Call: 18 leads — call + email, 48hr archive rule.
| Brand | Service | SPOC | Value | Stage | Status | Priority |
|---|
FY 2026–27
Targets & Pace
Agency Target
₹18Cr
Full year FY27
Alistair Target
₹10Cr
Tanisha Target
₹8Cr
Weekly Needed
₹3.75L
to hit ₹18Cr in 48 weeks
Monthly Target vs Actual (FY27 — from weekly log)
Weekly Log — FY27
Business Tools
Business Calculators
Run Rate
Revenue Run Rate
Monthly average → annual estimate
Projected Annual Revenue
₹18Cr
at ₹1.5Cr/month × 12
Target Gap
Gap to ₹18Cr
Deals needed from current position
Deals Needed
300
Enquiries needed: ~690
Weighted Pipeline
Pipeline Weighting
Probability-weighted forecast
Weighted Pipeline Value
₹62.0L
of ₹170L face value
AI Reminder Engine
Business Reminders
Follow-ups · Invoice reminders · Stale pipeline · Target pace alerts
Growth Intelligence
Strategy Room
FY 2026–27 Strategic Brief
To reach ₹18Cr from a ₹4.39Cr base: 4× growth in one year. Three non-negotiables: (1) Land 4–5 new anchor accounts in FMCG and real estate. (2) Build retainer revenue — even 6 retainers at ₹2L/month = ₹1.44Cr/year guaranteed. (3) Scale CGI/AI production with a new hire now. Without these three, ₹18Cr is unreachable on current trajectory.
Priority Initiatives
Land 4 New Anchor Accounts
Each anchor should be worth ₹1Cr+. FMCG (Marico, ITC, Dabur), Real Estate (Lodha, Godrej), and Beauty (Nykaa, Minimalist) are the priority sectors.
Priority 1Q1 FY27
CGI/AI — Hire + Scale
Hire one CGI operator this month. 24 open leads + referral engine running. Projected CGI/AI revenue: ₹1.5–2Cr FY27 if capacity is available.
Priority 1This month
Retainer Revenue Model
6 retainer clients at ₹2L/month = ₹1.44Cr guaranteed annually. Builds predictable base. Target XYXX, Palladium, TIRA, Birla for Q1 conversion.
Priority 2Q1–Q2
Branding Qualification Gate
113 enquiries, 10% conversion. Qualification form saves est. 200hrs/year. Introduce immediately.
Priority 3April 2026
Target Sector Map
Business Risks
₹18Cr requires 4× growth
This is not achievable on current team structure alone. New hires, new anchor accounts, and retainer contracts are all necessary, not optional.
HUL/Birla concentration risk
55–60% of FY26 revenue from 2 accounts. Any slowdown in these relationships is a significant revenue risk. Diversify urgently.
Whitespace Opportunities
Retainer Revenue
6 retainers @ ₹2L/month = ₹1.44Cr predictable annual base.
AI Video Scale
Every FMCG CGI client returns. Packages at ₹2.5L, ₹5L, ₹10L.
International Expansion
Vera Wang, Barbara Milano, Filmfest Obursel — inbound without trying. Build a credentials deck.
Post-Sale Upsell
XYXX (7 shoots), Palladium (5 deals), Birla (8+ deals). Build a formal account expansion playbook.
Post-Sale
Client Onboarding
12-Step Process
Active Onboardings
| Client | Service | Status | Step | Risk |
|---|
Checklist
Delivery
Project Tracker
Active
0
On Track
0
At Risk
0
Completed FY26
94
| Project | Client | Service | Stage | Started | Due | Health | Handler |
|---|
Knowledge Base
SOPs & Playbooks
Sales Process
Enquiry Intake
Mandatory · Apr 2026
- First contact within 4 hours — call first, email if no answer.
- Complete qualification checklist: budget, timeline, brief stage, decision-maker.
- Log to OS with correct category, handler, and value estimate.
- If below ₹2.5L (Branding) or ₹25K/month (SMM) — send pricing guide, no proposal.
- Qualified: briefing call within 48 hours.
- Tag every enquiry with follow-up date — max 7 days from last contact.
Proposal Standard
Mandatory · Apr 2026
- Proposal within 48 hours of briefing call.
- Scope, deliverables, timeline, pricing, clear CTA — always included.
- Pricing as a package, never a line-item list.
- All proposals ≥₹5L need creative direction + 2 case studies.
- Day 3 follow-up. Day 7 follow-up. Day 14 final. Archive after.
Follow-Up Protocol
Mandatory · Apr 2026
- Day 1: Confirm receipt. Day 3: Specific question. Day 7: Adjust/call offer. Day 14: Cut-off statement. Day 21: Archive.
- Never send more than 3 follow-ups.
- All follow-ups logged in OS with date and outcome.
Pricing & Pitch
Pricing Guide
Confidential · Apr 2026
- Branding: ₹5L–₹25L. Minimum ₹3.5L.
- SMM: ₹25K (Starter) · ₹50K (Growth) · ₹1L+ (Brand). Min 3 months.
- Campaign: Concept from ₹2.5L. Agency brief from ₹10L.
- Shoot: ₹50K min. E-comm from ₹1.5K/image. Hero from ₹5L.
- CGI/AI: ₹1.5L–₹3L/video. Product viz from ₹25K. Campaign from ₹10L.
- Web: ₹1.5L min. Brand + web from ₹5L.
Objection Handling
All Managers · Apr 2026
- "Too expensive" → Ask their budget. Offer a reduced scope — not a discount.
- "Comparing" → Ask what matters most. Anchor on Yellow's proof.
- "Internal" → Ask about capacity. Share a speed/quality case study.
- "Not now" → Ask for a specific date. Log as dormant.
- "Went elsewhere" → Ask one question about why. Most valuable feedback.
AI Operating Layer
AI Intelligence
Proactive Alerts
FY27 starts with strong pipeline
162 inherited leads, ₹12.4Cr+, 43.5% FY26 win rate. Real momentum if Week 1 is worked hard.
₹18Cr target requires new strategy
4× growth from FY26 baseline. Current team and client base is insufficient. New anchors + CGI hire + retainers are mandatory, not optional.
Skincare Brand Surabhi — ₹12.5L CTR
Highest-value gone-silent lead. Personal outreach from Shrey required today.
Deepa — 3 invoices need Q4 FY26 follow-up
March '26 closed deals may have outstanding payment. Check billing status for Birla, Polycab, and Lifebuoy.
Quick Actions
Ask Yellow Intelligence
⚡
Yellow Intelligence
FY27 · ₹18Cr target · Pipeline aware
⚡ Yellow Intelligence
Good morning. FY 2026–27 starts today. Target: ₹18Cr — 4× growth from FY26's ₹4.39Cr.
This means: ₹3.75L/week average, every week, for 48 weeks. That pace has never been achieved before. New anchors, new hires, and retainer revenue are all required — not aspirational.
This week's priority: 54 gone-silent leads with ₹21.5L+ in known value. Skincare Brand Surabhi (₹12.5L) is the single highest-value recovery call.
Ask me anything about pipeline, performance, accounts, or strategy.
This means: ₹3.75L/week average, every week, for 48 weeks. That pace has never been achieved before. New anchors, new hires, and retainer revenue are all required — not aspirational.
This week's priority: 54 gone-silent leads with ₹21.5L+ in known value. Skincare Brand Surabhi (₹12.5L) is the single highest-value recovery call.
Ask me anything about pipeline, performance, accounts, or strategy.
System Intelligence
Activity Log
Business Memory
Memory Log
FY26 Key Learnings
October = Peak Month
Oct '25: ₹65.3L, 15 deals. Polycab (₹41.75L) + Birla + Lifebuoy. Multi-client coordinated peak. Build Oct '26 pipeline in August.
Budget Misalignment = #1 Loss
17 of 80 lost deals. Primarily Branding. Qualification form is Q1 FY27 non-negotiable.
CGI/AI Referral Chain Active
HUL → Tira → Birla → Polycab → Kay Beauty. Protect this chain. Hire before supply runs out.
December = Dead Zone
₹8.3L, 3 deals. Pre-commit retainers before October each year.
Add to Memory
Saved Notes
Leadership Reporting
Business Reports
FY 2025–26 Annual
110 deals · ₹4.39Cr confirmed
Revenue₹4.39Cr
Win Rate43.5%
Peak MonthOct '25 — ₹65.3L
Best Conv.Campaign 76%
FY 2026–27 Live
Target: ₹18Cr · Week 1 of 48
Closed This Year₹0
Active Pipeline162 leads
vs Weekly Target₹3.75L behind
Pace StatusBuilding
Manager Performance
FY27 target tracking